How a Tequila Company Can Help Ford Build Better Cars

Normally, it might seem a bit conflicting for a tequila-maker like Jose Cuervo® to partner up with a motor company. In this case, however, the idea is sweet as agave nectar.

Tequila is made my fermenting and distilling the sugary sap of the agave plant. Once that sap is pressed out, there is still a lot of fiber leftover from the tough and spiny desert plant. Traditionally, the fibers were used as mulch, fertilizer, or for artisan paper-crafts. Today, Jose Cuervo grows millions of agave plants, and there is simply not enough demand for the leftovers.

That's where Ford comes in.

"At Ford, we aim to reduce our impact on the environment," said Debbie Mielewski, senior technical leader of Ford's materials sustainability research. "As a leader in the sustainability space, we are developing new technologies to efficiently employ discarded materials and fibers, while potentially reducing the use of petrochemicals and light-weighting our vehicles for desired fuel economy."

Mielewski and her team are currently testing agave fiber for heat resistance and durability. If they are successful, composite agave bioplastics may be used to make more eco-friendly cup holders, storage bins, wire harnessing, and more.

Did you know that most new Ford vehicles already use soy foam, and other renewable materials? Learn more at Jones Ford Buckeye.

Categories: Green, News
Tags: green, new ford
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